I was part of the small pitch team that brought Trojan to 72andSunny and Trojan Man back to the world.

To get millennials to put their phones down and start having sex, we shifted away from talking about “the pleasure of protection” and, instead, talked about condoms like an all-inclusive ticket to sex city. And who better than Trojan Man to sherpa them on their journeys? Among other things, I wrote the platform line Trojan will use for the foreseeable future, as well as the film that launched the campaign.

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 This kid likes it.

This kid likes it.