Nick Marchese
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Vita Coco

This was a weird one. I helped win the Vita Coco business at Saatchi and we became their first AOR, even though it was just supposed to be a project. I wrote their first-ever global campaign, developing a point of view and tone of voice that stemmed from the product’s dumb simple ingredients. They loved it and everything was good. All we had to do was press go.

Then the business was gone (???). Instead, they executed our OOH work with a different agency. I’m told these things happen.

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