Chobani had a new product to launch and 30-seconds of airtime during the Grammys. They also had no time for production. So, naturally, we built a really complex, one-take contraption and shot it all in-camera. Big thanks to Arno Salters and Caviar for keeping it cool when our twelve-hour shoot day went twenty-five straight instead.
Directed by Arno Salters, Caviar
We made these GIFs with Stephanie Gonot.