Winning new clients is always good, especially when that client makes condoms. I was very excited to be part of the small team that brought Trojan to 72andSunny and Trojan Man back to the world.

This time, we cut the “pleasure of protection” talk and instead repositioned condoms as your ticket to explore our big, sexy world. Among other things, I wrote Trojan’s new line and the film that launched the campaign.

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This kid likes it.

This kid likes it.