I was part of the small pitch team that brought Trojan to 72andSunny and Trojan Man back to the world.

To get millennials to start having sex, we stopped talking about “the pleasure of protection” and instead talked about condoms like your ticket to sex city. Among other things, I wrote the platform line Trojan will use for the foreseeable future, as well as the film that launched the campaign.

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 This kid likes it.

This kid likes it.