Discover – Something Brighter
We were in the midst of a global pandemic and economic meltdown when Discover – a financial brand with a ☀️in its logo – asked us for help. They wanted breakthrough work and their customers to feel some financial positivity. So we made a campaign about looking on the bright side, even if things seem kinda bad.
Role: Associate Creative Director with Jess Bass //
Creative Directors: Zoe Kessler & Hope Nardini //
Directed by TRAKTOR // Agency: GREY
DISCOVER – Touch Less of NYC
It was the summer of 2020. Nobody was taking the subway. We used the cheap media to remind New Yorkers that contactless payments on their Discover cards meant they can touch one less thing on their commutes. The MTA un-approved parts of this campaign when they realized we were saying trains are dirty.
