Goldman Sachs has a new online bank called Marcus and it’s for regular people, not billionaires. And regular people often have no idea what they’re doing with money. To launch the brand, we made a campaign all about turning that money shame into money pride. One thing I learned is it’s hard to shoot a musical campaign in South America with non-native English speaking talent.

For a more in-depth critique, check out this article called “Goldman Sachs Launches Marcus Ad Campaign Ostensibly Aimed At Dumb Assholes Stuck In Low-Yield CDs” on a finance bro website called Dealbreaker.

Yes, the below things are comps, but they’re are all real ads running in station dominations in Chicago, San Francisco, DC, and Philadelphia. Better images to come.

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Directed by David Shafei, World War Seven